Chickapea Pasta, an Earth to Kids Inc. brand, is a rapidly growing industry leader in alternative pasta. An organic & gluten-free product offered in three varieties, Chickapea Pasta is made from just two ingredients; chickpeas and lentils.
In just under a year, they’ve seen their retailer list grow from 7 to an impressive 400 (and counting!) stores across Canada and the United States. They continue to enjoy ecommerce success with products found on Amazon and their website.
Chickapea Pasta approached us needing full-stack solutions. From product packaging design to web development to online marketing, they needed results that matched the integrity of their product and mission.
It began with building a solid foundation; a website that offered intuitive navigation for users, backend functionality for their content team, and enhanced mobile delivery. We built the sites using WordPress’ CMS and integrated Shopify to keep existing POS and CRM systems in place.
The ETK team loved the concept of their logo - and so did we! A modest refresh increased usability and tied Chickapea Pasta’s evolved look and feel together. Product-packaging designed from scratch, aimed to standout out in a competitive landscape. Incorporating their story and highlighting a commitment to wellness resonated with happy customers.
We strategized and implemented a digital marketing plan that was both agile and unabated. The philosophy is as simple as it is successful; target the right people at the right place and time with fresh, relevant messaging. This plan continues to include a mix of PPC and social media advertising.