Instagram Releases Ad Options for All Businesses

Instagram ads are now available for all brands, touching down on the feeds of all 300 million Instagram users and in over 30 countries.

Ads can be optimized using the same parameters as Facebook ads by targeting geographically, by demo and contextually with goals of clicks to the website, app installs or video views.

Ad types include; landscape photo and videos, videos up to 30 seconds in length, and Marquee that helps drive mass awareness.

With technology that leverages the best of Facebook’s ads infrastructure, it’s now easy for advertisers on Instagram to target their message more effectively and reach people based on what they care about—whether it’s fashion, sports, cars or food. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram. – Instagram for Business Blog


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