3 Ways to Generate More Awareness for your March Break Destination

Generate More Awareness for your March

February 26, 2015

 

March Marketing Madness

Parents and college kids are starting to plan their March break and with most of them spending hours per day online, there is an opportunity for your tourism entity to build some awareness. Tourism entities are attractions, hotels, transportation systems, restaurants, events or entire communities can use online marketing to create more awareness during this competitive period. The use of the email marketing, social media advertising and video content can help your tourism entity to enhance its buzz and create credibility at a very efficient cost.

Here are 3 Ways to Generate More Awareness for your March Break Destination.

 

1. Targeted Facebook and Twitter ads

With the decline in organic reach on some social platforms, we always recommend targeted Facebook and Twitter ads because of their efficiency. With a low CPM (cost per thousand impressions) and CPC (cost per click), with the right message and nailed down targeting, they’re more than likely to help build awareness. Targeting options will aid in delivering your message to the right person and not just a mass. Select age, gender, location, interests and many others. Here is a list of Facebook’s targeting options:
top targeting options

2. Video Content

According to eMarketer, daily time spent with digital video has risen from just 6 minutes in 2010 for the average US adult to 55 minutes in 2014.

A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. Video content production has never been easier and more affordable. If you’re on a budget we recommend any of the Canon VIXIA line. Whatever you buy, ensure that is shoots in 1080p, uses an SD card and has external mic and headphone jacks, this will let you expand over time. If your only piece of equipment is an iPhone, there’s still hope for you. <a href=”http://wistia.com/learning/shooting-video-with-an-iphone”>Here’s a tutorial on how to shoot</a> professional video with an iPhone. Planning is key to successful video content. Before you shoot think about who your target it, how long the video is going to be, what your goals are (drive traffic to website, share video, etc.) and how you’re going to cross promote the video. This will make post production much easier. Always use the first 3 seconds of a video wisely, this is when most viewers will abandon the video and that’s not our goal. Upload your video to YouTube with a clear and concise title and description, always focusing on your goal then cross promote it by embedding it on your website, on all social media channels multiple times and in email campaigns.

&nbsp;

3. Online Promotions

Who doesn’t love free stuff? Running an online promotion can help build your email database, social following and website traffic. There are two types of online promotions that we recommend the most. The first being social engagement and the second type are user-generated contests (UGC).

Before I begin, the messaging and prize can determine the success or failure of a promotion. What would your ideal customer want to win? If you’re a luxury German car dealer, you customer probably won’t go out of their way to win a $20 gift card to the local coffee shop.

Social engagement promotions can run on any social platform as long as it follows their promotion guidelines. These promotions ask for users to either like, retweet, comment, follow or regram in order to enter to win. These actions taken by the user act as “ballots” and in most cases their friends and follows will see these actions which builds brand impressions.

User-generated contests (UGC) entice users to submit either a photo, video, essay or simple entry to the contest based on the promotion’s theme, such as:

“Submit a photo of you and your family outside this winter to win X”

“It’s OSCAR season, send us a video of your kids best performance to win X”

“March means only one thing, the race to the hockey playoffs has begun. Submit a photo showing your team pride for your chance to win X”

&nbsp;

Whatever you do this March to promote your tourism entity online, be the first. Plan early and launch before your competitors. If you’d like to sit down and brainstorm with one of our Digital Marketing Specialists, fill out the form below and let’s meet!

 

2. Video Content

According to eMarketer, daily time spent with digital video has risen from just 6 minutes in 2010 for the average US adult to 55 minutes in 2014.

A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. Video content production has never been easier and more affordable. If you’re on a budget we recommend any of the Canon VIXIA line. Whatever you buy, ensure that is shoots in 1080p, uses an SD card and has external mic and headphone jacks, this will let you expand over time. If your only piece of equipment is an iPhone, there’s still hope for you. Here’s a tutorial on how to shoot professional video with an iPhone. Planning is key to successful video content. Before you shoot think about who your target it, how long the video is going to be, what your goals are (drive traffic to website, share video, etc.) and how you’re going to cross promote the video. This will make post production much easier. Always use the first 3 seconds of a video wisely, this is when most viewers will abandon the video and that’s not our goal. Upload your video to YouTube with a clear and concise title and description, always focusing on your goal then cross promote it by embedding it on your website, on all social media channels multiple times and in email campaigns.

 

3. Online Promotions

Who doesn’t love free stuff? Running an online promotion can help build your email database, social following and website traffic. There are two types of online promotions that we recommend the most. The first being social engagement and the second type are user-generated contests (UGC).

Before I begin, the messaging and prize can determine the success or failure of a promotion. What would your ideal customer want to win? If you’re a luxury German car dealer, you customer probably won’t go out of their way to win a $20 gift card to the local coffee shop.

Social engagement promotions can run on any social platform as long as it follows their promotion guidelines. These promotions ask for users to either like, retweet, comment, follow or regram in order to enter to win. These actions taken by the user act as “ballots” and in most cases their friends and follows will see these actions which builds brand impressions.

User-generated contests (UGC) entice users to submit either a photo, video, essay or simple entry to the contest based on the promotion’s theme, such as:

“Submit a photo of you and your family outside this winter to win X”

“It’s OSCAR season, send us a video of your kids best performance to win X”

“March means only one thing, the race to the hockey playoffs has begun. Submit a photo showing your team pride for your chance to win X”

 

Whatever you do this March to promote your tourism entity online, be the first. Plan early and launch before your competitors. If you’d like to sit down and brainstorm with one of our Digital Marketing Specialists, fill out the form below and let’s meet!

[contact_bank form_id=1 show_title=false show_desc=false]

Comments are closed.