45 Awesome Review & Digital Marketing Stats You Should Know



People in digital sales and marketing have a tough job keeping up with all the latest stats on online media. Here’s a list of 45 awesome stats on mobile, social, and consumer reviews that we hope will come in handy.


Growth of Mobile Social

Foursquare has grown to over 45 million users worldwide (Foursquare, Jan 2014)

Foursquare users have logged over 5 billion check-ins (Foursquare, Jan 2014)

Foursquare reports that over 1.6 million SMBs are using their Merchant Platform (Foursquare, Jan 2014)

Facebook reports 1.19 billion monthly active users as of September 30, 2013, with 727 million daily active users (Facebook, Jan 2014)

874 million monthly active users use Facebook mobile products as of September 30, 2013 (Facebook, Jan 2014)

Twitter now reports over 230 million monthly active users sending in excess of 500 million tweets per day (Twitter, Jan 2014)

60% of all tweets are sent through mobile devices (The Guardian, Sep 2013)


Small and Medium Business (SMB) Use of Social

Constant Contact reports Facebook usage by SMBs grew by 7% in 2013 (82% vs. 75% in May 2012), LinkedIn grew 19% (29% vs. 10% in May 2012), Twitter grew 18% (25% vs. 7% in May 2012), (Constant Contact, Mar 2013)

53% of small businesses use social media as an engagement tool for providing two-way conversation customer support (SocialMediaToday, Jul 2013)

More than 4 out of every 5 small businesses now use Facebook as a marketing vehicle (Street Fight, Jul 2013)

31% of merchants who don’t use social media say they “don’t know how,” and 13% say they “don’t know what to post” (Street Fight, Jul 2013)

Nearly 20% of SMB marketers would outsource social media marketing if they could (Constant Contact, June 2013)

80% of SMB websites don’t display links to the company’s social networks (iMedia Connection, July 2013)

86.6% of SMBs use websites for their digital marketing, 77.3% social media and 65.8% email marketing (eMarketer, Mar 2013)

89% of SMBs worldwide found social media helped them to gain exposure and increased their web traffic (Social Media Examiner, Jan 2013)

57% of the purchase decision is complete before a customer enters the store (CEB Global, 2013)


Consumers Use of Reviews

70% of consumers say online reviews are among the most trusted source for information (Nielsen), Sep 2013

85% of consumers say that they read online reviews for local businesses, up from 76% in 2012 (SearchEngineLand, June 2013)

51% of Yelp users make their purchase decisions after visiting the site (Nielsen, Sep 2013)

Online search has now surpassed word of mouth in terms of the most used form of media for local shopping (BIA/Kelsey, Nov 2013)

67% of consumers read 6 reviews or less, up from 52% in 2012  (SearchEngineLand, June 2013)

73% of consumers say positive customer reviews make them trust a business more, up from 58% in 2012 (SearchEngineLand, June 2013)

54% of consumers would definitely recommend a local business if they had a good offer or discount (BrightLocal, June 2013)

79% of consumers trust online reviews as much as personal recommendations, up from 72% in 2012 (SearchEngineLand, June 2013)

61% use reviews for restaurants, up from 46% in 2012 (BrightLocal, June 2013)

37% of consumers have recommended a business on Facebook, up from 32% in 2012  (BrightLocal, June 2013)


Growth of Mobile

Sales from mobile grew 43% over last year, accounting for nearly 22% of all online sales IBM, Dec 2013)

Tablets will account for 50% of all the sales on mobile in the US (Business Insider, Nov 2013)

Traffic from mobile phones last Black Friday was 34% higher than it was in 2012, accounting for nearly 40% of all online traffic (IBM, Dec 2013)

Tablet shopping will triple to £4.7 billion in the UK, with a similar trend expected in the US market (Financial Times, Dec 2013)

Between Q2 2012 and Q2 2013, mobile eCommerce grew by 24% while overall eCommerce grew by only 16% (comScore and The Partnering Group, Oct 2013).

People spent 55% of all retail browsing time on smartphones and tablets in June 2013 (comScore and The Partnering Group, Oct 2013)

The U.S. smartphone market has surpassed 50% market penetration (comScore, Feb 2013)

The number of smartphone subscribers has increased 29% from a year ago and 99% from two years ago (comScore, Feb 2013)

E-commerce, aided by mobile, is growing at 4 times the rate of traditional retail and now accounts for one out of every ten retail dollars (comScore, Feb 2013)

As of September 2013, 35% of Americans ages 16 and older own a tablet computer (Pew Internet, Oct 2013)

As of May 2013, 63% of adult cell owners use their phones to go online (Pew Internet, Sep 2013)

74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location (Pew Internet, Sep 2013)

Publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013 (Shareaholic, Oct 2013)

Mobile accounts for just under 40% of time spent on social media (Business Insider, Oct 2013)

4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook or Pinterest (Vision Critical, June 2013)

65.9% say the most common method for accessing local shopping information is on a smartphone or tablet  (BIA/Kelsey, 2013)

72% of mobile users demand mobile-friendly websites  (Google, Sept 2012)

Website users are 5x more likely to abandon a website if it’s not optimized for mobile use (Google, Sept 2012)

55% of consumers using mobile to research want to purchase within the hour (Neilsen & Google, November 2013)


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